Pricing objectives are an essential component to consider when pinning down an ideal price point. What you charge for a product or service can't be chosen indiscriminately. Having no idea…
The answer is so simple that it’ll sound stupid: You make the decision to begin. Everything stems from a commitment to take the first steps. You can make excuses all…
Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising…
Although quizzes may look silly, they’re actually an amazing marketing tool. A quiz is much more engaging compared to most content types, and it can generate leads faster. Just think…
Search intent, also known as audience or user intent, is defined as the purpose of a user’s search. With Google Hummingbird, Google RankBrain, and BERT algorithm adjustments, the search engine…
The year 2020 was when the world truly 'discovered' YouTube. People had 'time on their hands,' which led to a sharp upswing of new YouTube creators. From a spike in…
1. Stop the scroll This goal is clear. Facebook autoplaying the audio as well as the video when a user opens their news feed provides a huge opportunity, but it's…
In 2019, only 13% of all B2B sales were generated digitally. By 2023, when U.S. B2B online sales are projected to reach $1.8 trillion. And with COVID-19 still impacting the…
That first goal when opening a small business is basically the same for everyone – creating a brand that will lead that first wave of consumers straight to your homepage…
One of the best ways by which you can grow your Instagram account and create a following that converts is to understand and take advantage of Instagram analytics. Of all…
