In the past, local businesses could largely rely on foot traffic and word of mouth to grow their brand. Nowadays, however, most customers begin their search for businesses online —…
Most small businesses, especially the new businesses, are working with a limited marketing budget. And they have to maximize this marketing budget while still competing with larger companies for their…
The holiday season is a time when shoppers are in a happy mood, looking for gifts for their loved ones and shopping around for great deals and products. People browsing…
Back in 2006, Google bought a little website by the name of YouTube for the bargain price of $1.65 billion. Since then, YouTube has become, in effect, the internet’s second…
Video marketing is the leading form of marketing today, and it’s like if you’re not making videos, you’d be left in the dust. Brands are catching up and are now…
Whether you have just started a small consulting business, run a local consignment shop, or opened a café, you are constantly looking for ways to attract business without breaking the…
Influencer marketing is perhaps more effective now than ever. It’s great for using social media to engage with your audience and tap into valued third-party credibility. And even though you…
Every business owner wants to put their products or services in front of their potential customers. However, most of the traditional ways cost money and not everyone can buy TV…
You want to increase the amount of traffic coming to your site, solidifying your place in your industry and generating brand awareness. You might also want to boost leads, sales,…
Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one of the most effective methods of reaching your target…
