Are you looking to take your marketing agency to the next level? There will come a time where you are ready to take the business forward to compete at a…
LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options. This new functionality allows advertisers to create retargeting audiences of users who have Video Ads or interacted with Lead…
The COVID-19 pandemic has put much of the world on pause. However, as a brand, the COVID-19 pandemic shouldn’t bring every marketing effort in your company to a halt. Staying…
Is your Google Ads account as effective as it could be? Unless you’ve audited your account, you can’t know for sure. What Is a Google Ads Account Audit? A Google…
It’s easy to have a love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at one’s fingertips. On the other hand,…
Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy…
Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here…
Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have…
What’s the Difference? As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing…
1. Know Your Audience Knowing your audience is a prerequisite to every marketing campaign. And maybe because this immutable marketing law has been ingrained in the marketer’s mind for so…
