When assessing web page construction and structure, there’s a delicate, but strategic method to make use of photographs in an Website positioning-friendly method (past ALT tags) that improves your search rank whereas permitting you to combine the mandatory advertising and marketing message(s). Confused? Let’s have a look at an instance:

Suppose you use a journey website and also you wish to optimize a given web page for the time period “Las Vegas hotel”. Suppose that you simply additionally wish to embody an attractive advertising message similar to “Book now and save 20%!”. The aforementioned tagline lacks descriptive textual content, however possesses persuasive traits. That being stated, you could need to place the tagline in a picture and the important thing phrase (i.e. Las Vegas resort) in a header tag. This locations emphasis on the specified time period, but nonetheless offers a advertising alternative with out compromising key phrase consistency.

In different phrases, photos are an excellent place to insert advertising messages that lack the required key phrases and phrases. Leveraging this system will be sure that descriptive textual content is listed, whereas much less advertising jargon is missed. The mix of keyword-rich content material and engaging messaging will fulfill each side of the strategic equation.