The internet has taken over and established quite the hold over many businesses thriving or otherwise. The platform to build, manage, and propagate is what the worldwide web does. The…
The Coronavirus continues to dominate headlines in Asia since January 2020. I decided to analyze the effects of the virus on digital marketing -- particularly on neighboring markets such as…
Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site optimization is now the…
Whenever you read the news, you will come across reports about the economy – how the stock market is performing and data on jobs, unemployment, and currency exchange. You will…
If you’re a beginner at web design, the number of popular web design tools and software can be a bit daunting. If you just need a quick and easy website,…
Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here…
1. Know Your Audience Knowing your audience is a prerequisite to every marketing campaign. And maybe because this immutable marketing law has been ingrained in the marketer’s mind for so…
Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read…
What Is Bounce Rate? As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after…
Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write. Certainly, a thousand monkeys at typewriters will eventually…
