A new study shows paid search is still the top digital ad channel as far as advertisers’ budgets are concerned. Paid search accounted for 39% of advertisers’ total budgets, according…
I like to find tidbits that fly under the radar or are generally hidden in a PPC ad campaign. Even if you implement one or two of these hidden gems,…
Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference…
SEO is multifaceted and each optimization factor is dependent on the others. You can create first-class content that engages users and that is relevant to their search intent, but if your…
Most SEO professionals know how important user engagement is to their success. Without searchers coming to our sites and taking action in some way, chances are our place in the…
There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems…
Popular WordPress plugin Yoast is releasing an update which offers defragmented implementation of Schema.org markup. What makes this a first-of-its-kind update is that it cleans up the “fragmented mess” created by most Schema implementations…
Despite the evolution of Google and the internet, bad and outdated SEO tactics still proliferate. And the worst part is they continue to wreak havoc to webpages, search rankings, traffic,…
Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor. What happens when you get bad…
Google is an integral part of our lives. We use it for research, reading and getting from points A to B. Thanks to the internet of things, some of us…
