“The Customer Journey” is a phrase you’ll hear often in marketing. It is used to describe how a consumer becomes aware of your brand and interacts with it during the…
If you keep updated on the latest in SEO, you may be aware of Google’s mobile-first initiatives. Dubbed “mobilegeddon” when it first became known in 2015, transitioning client sites to…
“That’s not a bug, it’s a feature request.” If you work in an enterprise SEO environment, you have probably heard this phrase. If you haven’t heard the phrase, then there…
How and how often do you optimize bids? The ideal frequency depends on: Campaign goals. The amount of data available to your ads and keywords. Competitive landscape. Still, it is…
While digital marketing is always evolving, one thing remains constant: The importance of word of mouth. In the old days, word of mouth was quite literally done by the exchange…
JavaScript and SEO have long been a debated topic among developers and SEO experts. Search engines have made, and continue to make, significant improvements in indexing JavaScript websites. That said,…
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently…
It’s easy to have a love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at one’s fingertips. On the other hand,…
2020 presents many new and exciting opportunities to master your content and reach a wider audience. While the BERT algorithm update gave a not-so-subtle nod to the importance of search…
Mobile phones have become an integral part of our everyday life. Whenever you need to find any question you don’t know the answer to, or get more information on a…
