Most SEO professionals know how important user engagement is to their success. Without searchers coming to our sites and taking action in some way, chances are our place in the…
Many business people have a hard time seeing the value of SEO, and we understand that. There is a lot of information and misinformation out there about search engine optimization,…
With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most popular form of online content.…
One of the best things about the search space is that it’s hard. We are constantly working to keep our finger on the pulse, experiment with new ideas, and drive…
The 5 Best Digital Marketing Tools for Understanding Your Customers The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that.…
Lessons From Netflix About Content Marketing Netflix didn't become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiatives to grow its subscription base,…
15 Questions to Ask Yourself Before Publishing a New Landing Page Landing pages are an important part of most online marketing campaigns. They are a great way to tailor the page…
IHOP to IHOB: Will the New Marketing Strategy Work? Three weeks after the International House of Pancakes (IHOP) launched a teaser campaign to call itself IHOB to draw diners to…
What Search Marketers Should Know About Amazon Prime Day Prime Day is Amazon’s annual shopping “holiday” exclusive for its Prime members. The one-day event was launched in 2015 to commemorate…
Facebook is Bringing Augmented Reality Ads to the News Feed On Tuesday, Facebook announced it is bringing augmented reality ads to the Facebook news feed and expanding shopping in Instagram…
