A lead is not just a random potential client. It’s the one that is only a step away from you. All you need is to grab their attention, provide value…
Just as the “like” button features into Facebook’s algorithm, reactions are also vital to social media campaigns. Facebook measures all reactions equally when evaluating posts. What this means for marketers…
Instagram SEO is the process of optimizing your content in order to rank your profile higher in the Instagram search results. And though it may not have the same appeal…
Every week this year I’ve been talking 1-on-1 with business owners, marketing managers, and marketing consultants about their SEO strategy. My key takeaway? There is still a lot of confusion…
I have a distinct memory in high school when one of my friends held up a wrapper that had the company’s website printed on it and we all thought it…
Search intent, also known as audience or user intent, is defined as the purpose of a user’s search. With Google Hummingbird, Google RankBrain, and BERT algorithm adjustments, the search engine…
One of the best ways by which you can grow your Instagram account and create a following that converts is to understand and take advantage of Instagram analytics. Of all…
These days, startups live and die by the clicks they get. If your website isn’t optimized for search, customers won’t find you, much less buy from you. But SEO, much…
What’s required to meet accessibility standards in the United States? Here’s everything you need to know to avoid accessibility violations. What Are Web Accessibility Laws? Title III of the Americans…
In 2020, online sales are soaring across the board. Because of that, new eCommerce companies are popping up all of the time. But how do you stay on top of…
