How to Get Perfect Quality Scores
Quality score is like a report card for your keywords: 9’s and 10’s are A’s. 7’s and 8’s are B’s. 5’s and 6’s are C’s. Everything else is an F.…
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How to Get Perfect Quality Scores
The Launch of NEW Online Stores During The Coronavirus Outbreak
The internet has taken over and established quite the hold over many businesses thriving or otherwise. The platform to build, manage, and propagate is what the worldwide web does. The…
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The Launch of NEW Online Stores During The Coronavirus Outbreak
The Impact Of Coronavirus On Digital Marketing
The Coronavirus continues to dominate headlines in Asia since January 2020. I decided to analyze the effects of the virus on digital marketing -- particularly on neighboring markets such as…
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The Impact Of Coronavirus On Digital Marketing
Google My Business Optimization Considered the Most Valuable Local Marketing Service
Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site optimization is now the…
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Google My Business Optimization Considered the Most Valuable Local Marketing Service
Ways to Make Your Smart Bidding Smarter
How and how often do you optimize bids? The ideal frequency depends on: Campaign goals. The amount of data available to your ads and keywords. Competitive landscape. Still, it is…
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Ways to Make Your Smart Bidding Smarter
Top PPC Tactics Must-Try!!
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently…
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Top PPC Tactics Must-Try!!
Essential Google Analytics Reports for PPC Marketers
It’s easy to have a love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at one’s fingertips. On the other hand,…
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Essential Google Analytics Reports for PPC Marketers
Top Paid Search Strategies
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently…
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Top Paid Search Strategies
Innovative PPC Tactics
Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy…
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Innovative PPC Tactics
Tips to Boost Your Google My Business Profile
Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here…
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Tips to Boost Your Google My Business Profile