Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have…
1. Know Your Audience Knowing your audience is a prerequisite to every marketing campaign. And maybe because this immutable marketing law has been ingrained in the marketer’s mind for so…
Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read…
Predicting the future is never easy: Particularly in the world of PPC. Even with all the campaign data in the world, you don’t know the latest trends until they hit.…
Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is…
Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write. Certainly, a thousand monkeys at typewriters will eventually…
Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are…
There once was a time where infographics were the go-to medium when it came to content marketing. Informative, engaging, and easy to share, they present the ultimate trifecta for attracting…
On-page SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads. People typically start their product research with a search (usually on Google).…
“Authority” is a buzzword in SEO and content marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes authority and is…
